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Our ancient alarm system
There is a guard that walks beside every one of us. It has no name, no face, and yet it has saved your life more times than you will ever know. It is your ancient alarm system. Long before cities, before language shaped into poetry and law, before even the first fire was tamed, our ancestors lived in a world that was not merely difficult, it was lethal. The tall grass could hide teeth. The quiet forest might hold a…
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Improving your self-esteem by mimicking giving up smoking
The first book I wrote – published by a real publisher, not a vanity project – was about how to give up smoking. The method I outlined was simple, and it came to me during a year of studying psychology at university. Smoking is a revolting habit. It gives you bad breath, makes your clothes stink, leaves a foul taste in your mouth, makes you cough when you start, and can ultimately kill you. Yet marketers have always paired it…

